Bias Ухил / Упередженість (ua)

Any tendency in a news report to deviate from an accurate, neutral, balanced and impartial representation of the ‘reality’ of events and social world according to stated criteria. A distinction is usually made between intended and unintended bias. The former stems mainly from partisanship, advocacy and the ideological standpoint of the medium or source. The latter is generally attributed to organizational and routine factors in selection and processing of news.
  • McQuail's, D. (2010) – р. 549