Framing Фреймінг (або Обмеження рамками) (ua)

(for media representations of objects, events, personalities or groups) a mechanism that can be used to explain the actual influence of statements on recipients. Framing explains the process by which media decide what people should be thinking about and in what way, even though they do not tell them exactly what to think. Framing was brought into the field of social analysis by Erving Goffman who understood frames as blueprints of interpretation which enable individuals to locate, notice, identify and give meaning to events taking place in their personal lives, as well as in the world around them. Thanks to frames some coincidental, loose elements or events construct a coherent whole, answering the question “What is going on here?”